BB Bo Bell BasketballAcademy • Atlanta, GA
About

Coach Bo Bell

A 13-year European pro who came home to teach Atlanta's next generation — Feet First, from the ground up.

Coach Bo Bell
From Atlanta to Europe and Back

Born & Raised in Atlanta

Norris "Bo" Bell grew up in Atlanta, one of ten siblings. After breaking his leg playing football at age 12, he stood 6'6" by 15 and pivoted to basketball — a decision that would carry him around the world.

He earned a scholarship to Middle Georgia College, transferred to Gardner-Webb University, and kept grinding through the Atlanta police academy and a shot at the Atlanta Hawks' rookie camp. In 1986, scout Alain Gille recruited him to play in Europe — where he would spend the next 13 years, 9 of them in France and 4 in Switzerland, competing in 7 Euro Cups and becoming fluent in French.

He returned home and founded Bo Bell Basketball Academy with his co-founder Regina Bell. Over 20+ years of coaching, his athletes have earned 250+ Division 1 scholarship placements and 5 national championships.

Career story sourced from Bo Bell's Voyage ATL Magazine feature.

Our Method

Feet First

At BBBA, we teach the game from the ground up. Our Feet First philosophy is rooted in an approach that is without hesitation — we undertake challenges that lead to progress quickly, enthusiastically and without trepidation.

Feet First philosophy
Teaching the Game From the Ground Up

A Global Mindset

Our vision is to provide athletes the guidance, confidence and skills they need to compete at a high level and develop a global mindset — the same mindset Bo Bell developed across 13 years of professional basketball in Europe.

Training runs year-round and is built on four pillars: Skills, Development, Discipline and Attitude.

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Board of Directors

Leadership

Our board of directors come from varying industries and provide us with a wealth of knowledge to help execute our vision, set goals and objectives and carry out our strategy.

Bo Bell logo
Founder

Bo Bell

Founder of Team Bo Bell and Bo Bell Basketball Academy.

Regina Bell
Co-Founder

Regina Bell

Co-founder of Bo Bell Basketball Academy.

Benita Chinn
Board Member

Benita Chinn

Senior Director, PepsiCo Beverages North America.

Trainers + Coaches

Quality Coaches Make All the Difference

Our coaches help athletes grow their performance and confidence, while learning the focus and determination to reach their full potential. They are trained in the Bo Bell technique and are gold certified, meeting NCAA requirements.

Ron Moye
Team Bo Bell Coach

Ron Moye

Gold-certified coach trained in the Bo Bell technique.

Jamall Wells
Team Bo Bell Coach

Jamall Wells

Gold-certified coach trained in the Bo Bell technique.

Byron Evans
Team Bo Bell Coach

Byron Evans

Gold-certified coach trained in the Bo Bell technique.

Train With a 13-Year Pro

Book a session at Bo Bell Basketball Academy and learn the game from the ground up.

Book a Session