Legal
Privacy Policy
How Bo Bell Basketball Academy collects, uses and protects your information.
Last updated: 2026 · Applies to Bo Bell Basketball Academy & Team Bo Bell
1. Overview
Bo Bell Basketball Academy ("BBBA", "we", "us", "our") respects your privacy. This Privacy Policy explains what information we collect through our websites, training programs, camps, leagues, merchandise pre-orders and related services, and how we use and protect it.
By using our site or registering for our programs, you agree to the practices described in this policy.
2. Information We Collect
We collect information you provide directly to us, as well as information gathered automatically.
Information you provide
- Registration & enrollment: athlete and parent/guardian name, age, shirt size, phone number and email address.
- Training bookings: contact details and session preferences provided through our booking partners (e.g., Upperhand).
- Pre-orders & purchases: name, shipping address, email, phone and payment information when you order merchandise.
- Sponsorship & donations: company/personal details shared when you contact us about partnerships.
- Communications: any messages you send us by phone, email or our contact forms.
Information collected automatically
- Device and browser type, IP address, pages visited, and referring URLs.
- Cookies and similar technologies (see Section 5).
3. How We Use Your Information
- To register and manage athletes for training, camps and the AYBL League.
- To process bookings, pre-orders, payments and shipping.
- To respond to your questions, requests and support inquiries.
- To send program updates, schedules and relevant announcements.
- To improve our website, programs and services.
- To meet legal, regulatory and safety obligations.
4. Sharing & Disclosure
We do not sell your personal information. We may share it only in these limited circumstances:
- Service providers: payment processors, booking platforms (e.g., Upperhand) and shipping carriers that help us operate.
- Legal requirements: when required by law, court order or to protect the safety and rights of our athletes, staff and community.
- Business transfers: in connection with a merger, acquisition or sale of assets.
5. Cookies & Analytics
We and our service providers may use cookies, pixels and similar technologies to remember preferences, understand how visitors use our site, and improve the experience. You can control cookies through your browser settings; disabling them may affect some features.
6. Payments & Billing
Payments for training memberships, camps, league fees and merchandise are processed by trusted third-party providers. We do not store full credit card numbers on our servers. Please review your payment provider's privacy practices for details on how they handle your data.
7. Children's Privacy
Our programs serve young athletes. Where a child under 13 participates, we collect information only with the involvement and consent of a parent or guardian, and we use it solely for program administration. If you believe we have collected a child's information without consent, please contact us and we will remove it.
8. Your Rights & Choices
- Access, correct or update the personal information we hold about you or your athlete.
- Opt out of marketing communications at any time.
- Request deletion of your information, subject to legal retention requirements.
To exercise these rights, contact us using the details below.
9. Data Security
We take reasonable administrative, technical and physical measures to protect your information from unauthorized access, alteration or destruction. No method of transmission over the internet is 100% secure, but we work to safeguard your data.
If you have questions about this Privacy Policy or your personal data, reach us at:
This is a design deliverable and not legal advice. Have this policy reviewed by a qualified attorney before publishing in production.